Carol Krol
180 posts
Here a Google, There a Google, Everywhere a Google Google
Google doodles are Google’s versions of the home page logo that celebrate events and anniversaries. Google today began…
SNL Kagan predicts robust growth for online radio revenues
Radio online revenues are expected to grow by double digits this year, totaling $441 million. The figure would…
Email Data Source to launch Twitter monitoring tool
Email Data Source said it will reveal a Twitter monitoring tool on November 4 at the AdTech trade…
Banner Ad Flies Build Book Show Buzz
Jung von Matt/Neckar, a German ad agency, created buzz for publisher Eichborn at the Frankfurt Book Fair this…
Editorial: DMA seems strong after show
I’m back from the Direct Marketing Association’s annual conference with a stack of business cards as big as…
Beat it, direct marketers
After hitting some of the overlapping parties and events Sunday night during the DMA‘s annual conference – Xerox‘s…
Lazarus inducted into DMA Hall of Fame
Shelly Lazarus, chairwoman of Ogilvy & Mather Worldwide, became the latest industry luminary to be inducted into the…
Chick-fil-A to launch ‘cow-created’ site to build e-mail database
Fast-food chain Chick-fil-A will launch a Web site on October 21 — www.eatmorchikin.com — as a separate Web…
DMEF honors visionaries, raises $175,000 to invest in DM future
The Direct Marketing Educational Foundation Awards presented on October 17 during the Direct Marketing Association‘s annual conference in…
Ford drives success with social media
Ford Motor Company, a 106-year-old mainstay of American manufacturing that has long relied on traditional media to promote…