Brookstone appoints Boire president, CEO
Brookstone announced October 16 it has appointed Ronald Boire president and CEO. Boire will also join Brookstone’s board…
America’s got …. yodelers
Yahoo announced today [Oct. 13] it has launched a global online yodel search as part of its global…
DMers work to comply with FTC freebie rule
Bloggers and marketers will soon have to disclose any freebies and payment arrangements made in exchange for product…
E-mail lists cost less: Worldata
Fall 2009 consumer e-mail list prices are down 24% year over year to $114 per thousand, according to…
DMA hits board member Pike with cease-and-desist
Two weeks after Direct Marketing Association board and executive committee member Gerry Pike launched a Web site —…
Michelin launches $20 million ad campaign, featuring digital and direct elements
Michelin launched a $20 million global consumer advertising campaign on October 6. The integrated effort, handled by agency…
Direct Brands appoints Fine president and CEO
Direct Brands, a direct marketer of books, DVDs and recorded music, has named Deborah Fine president and CEO.…
What Worked: Embarq uses video strategy to reach customers
Embarq, a high-speed Internet provider, wanted to use social networking to appeal to its customers online and form…
Personal touch for loyalty
Loyalty programs have come a long way for food and beverage marketers, from time-intensive point collection and redemption…
Putting a brand on Web metrics
Comscore’s Gian Fulgoni on why a click is not enough and what brand marketers should do about itQ:…