DMA faces scrutiny from board member Pike
At a time when the largest US direct marketing association is facing fiscal challenges and member scrutiny, Direct…
Editorial: Agencies can do better with their Web sites
Ad agency Web sites suck. Well, most of them. I was doing research recently that involved visiting a…
Internet advertising to garner 15% share of global ad spend in 2010
Internet advertising will reach $64.7 billion next year, accounting for about 15% of global measured advertising spending, according…
DMA poised to shift focus to interactive
The Direct Marketing Association is considering repositioning its entire organization around interactive marketing, including a name change, industry…
Consumers spend twice as much time online with content than with social networks
Internet users spend the majority of their online time on content sites, according to the Online Publishers Association…
US ad spending down 14% in first half, but FSIs and Internet see gains
Total measured advertising spending during the first half of this year dropped 14.3% to $60.9 billion, compared with…
Epsilon study: Online purchases up 8% in 2008
Online purchases grew again in 2008, but retail sales were flat and call center sales declined, according to…
Deb Shops’ first foray into e-commerce a success
Challenge Deb Shops, an 80-year-old retailer of junior and plus-sized merchandise for 13- to 25-year-old women, had no…
CreditReport.com hires Omniture for search marketing help
CreditReport.com, a credit information company, announced September 8 it has selected Web analytics firm Omniture to step up…
Former DMA EVP to lead Pitney Bowes’ production mail equipment unit
Pitney Bowes will announce September 10 that it has named Ramesh Lakshmi-Ratan president of its document messaging technologies…