Five Questions for: Jim DeRouchey, president, InfoUSA Database Licensing at InfoGroup, about local search
InfoUSA Licensing, a division of InfoGroup, provides proprietary database solutions to value-added resellers. DMNews chats with Jim DeRouchey,…
15miles taps interactive vet Stewart as president
15miles, the interactive division of TMP Directional Marketing launched in August, has named Gregg Stewart president. Stewart most…
Chrysler reaches out to ad agencies for creative input
Chrysler has reached out to several ad agencies for input on its three brands: Dodge, Jeep and Chrysler.…
Bumbling agency bobbleheads bungle e-mail
The halls are abuzz at a major ad agency after its HR department sent around an e-mail to…
Lakshmi-Ratan out at DMA
Ramesh Lakshmi-Ratan, the Direct Marketing Association‘s EVP and COO, will resign effective September 18, DMNews has learned. …
Breaches spotlight data security
Data breaches continue to vex marketers. Three men were indicted this month for stealing more than 130 million…
Editorial: Marketers can take steps to prevent data breaches
Arrests were made last week in the largest data breach case ever – 130 million credit card numbers…
Yahoo acquires Maktoob
Yahoo announced on August 25 it has agreed to acquire Maktoob.com, a Dubai-based online community with more than…
MySpace taps Wenda Harris Millard for sales overhaul
Ailing social media site MySpace has hired Media Link, a media and entertainment consulting company, to overhaul its advertising and…
Mix it up, Google
We in the direct marketing world understand the power of the user testimonial. Google has very moving, effective…