Dealing with rejection: Is it good marketing?
I heard a interesting piece on NPR tonight. Author Firoozeh Dumas talked about how her 16-year-old son’s internship…
Three men arrested in largest-ever data breach
Three men were indicted in New Jersey on August 17 for stealing more than 130 million credit and…
The New York Times launches mail order club
The New York Times Co. announced on August 17 it has launched The New York Times Wine Club,…
One-to-one marketing requires data commitment
Business-to-business marketer Janus Capital Group launched a Web site last month as part of a digital strategy to…
Megawoosh viral video is mega hit, but will it sell software?
A cool stunt video featuring a wetsuit-clad man gliding down a waterslide in the German Alps, becoming airborne,…
Ad effectiveness on content sites outranks ad networks and portals, according to study
Advertising placed through ad networks and portals generated the smallest change for branding metrics, and in some cases…
Search marketers: Help CMOs cool off
CMOs are squarely in the hot seat. So said Brian Fetherstonhaugh, chairman and CEO of direct marketing agency…
Maxus to handle US and UK media for Powermat
Media and marketing services agency Maxus, part of WPP’s GroupM, was awarded the media responsibilities in the US…
KnowledgeBase expands business development and client relations divisions
KnowledgeBase Marketing announced on August 5 it is expanding both its business development and client relations divisions. The…
CRM, coffee cart style
I used to be a loyal Starbucks customer. I started going to Starbucks in the early days of…