Reflection on Loyalty Defection
Consumer packaged goods companies: Wake up. One third of the average CPG brand’s most loyal US consumers defected…
E-mail, fastest growing direct marketing segment, expands double digits
E-mail marketing spending will continue to expand at double-digit rates – 18.5% per year – for the next…
Google uses billboards, banners to promote Google Apps
Google announced it is kicking off a series of outdoor billboard ads to promote its Google Apps to…
Ba Da Bing Ba Da Bust
I google. Constantly. I don’t “bing” things on a regular basis. Not yet anyway. But I did use…
Google partners with Visible World for addressable TV ads
Google announced it has formed a partnership with Visible World, an addressable TV ad technology company. The new…
EBay to promote top-rated sellers
EBay announced it will launch a program to promote its top rated sellers this October. The e-commerce giant…
FedEx bets on long-form Web video
FedEx Corp. last week launched an offbeat ad campaign with agency BBDO targeting small businesses, with online video as its…
Adknowledge acquires Super Rewards
Adknowledge announced July 22 it has acquired KITN Media, owner of Super Rewards, a virtual currency platform for…
RMD nabs new clients, plans direct response component
RMD Advertising, a Columbus, OH-based ad agency, announced Tuesday it has become agency of record for three new…
Problem Solver: How can b-to-b marketers stretch their marketing budget to generate leads in this economy?
With too few dollars in the ever-shrinking b-to-b marketing budget, marketers are hard-pressed to quickly generate qualified, sales-ready…