Google Maps missed opportunity?
Search leader Google launched a New York-based Google Maps consumer campaign on July 15. The “Favorite Places” campaign…
New kid on the block does direct marketers proud
Sweet! Another New York City cupcake shop is on the scene, adding to the over-crowded but popular cupcake…
Yahoo debuts mobile opt out
Yahoo on Tuesday debuted a new feature that enables people to opt out of mobile ads that are…
Bausch & Lomb eyes youth with high-priced online push
Rochester, NY-based Bausch & Lomb kicked off a multimillion-dollar online marketing campaign on June 26 promoting?the US launch…
Rising coupon fraud weighs on marketers
Digital coupons help marketers boost brand loyalty at a time when consumers are more budget-conscious than ever. But…
Interactive spend to hit $55B by 2014: Forrester
Interactive marketing will hit $55 billion and represent 21% of all marketing spending by 2014, as marketers continue…
Loyalty or treason: you decide
Is Google’s CEO a Crackberry addict? An AP photographer (Nati Harnik) snapped a picture of Eric Schmidt, chairman…
InfoGroup scoops up Experian’s business database
In a major move, two database industry competitors are now teaming up, DMNews has learned. InfoGroup has acquired…
Interactive marketing to hit $55B in five years
Interactive marketing will hit $55 billion and represent 21% of all marketing spending by 2014, as marketers continue…
Q Interactive nabs Postmaster Direct
Q Interactive, a performance-based advertising network, announced on July 7 it acquired Postmaster Direct, a double opt-in permission-based…