CMOs slash marketing budgets in 2009, direct mail takes hit
Seventy-one percent of global CMOs reported marketing budgets in 2009 are lower than budgets they had in 2008,…
Top mobile carriers speaking same language with latest MMA guidelines
The Mobile Marketing Association announced on July 1 it has released the latest version – its fourth —…
Bausch & Lomb eyes 25- to 34-year-olds with multimillion dollar online push
Rochester, NY-based Bausch & Lomb on Friday announced the kickoff of a multimillion dollar online marketing campaign to…
Kit Kat edible postcard a Grand Prix winner at Cannes Ad Festival
Nestle’s Kit Kat took home the Media Grand Prix, the top media award, at the 56th Cannes Lions…
Ad spending picture improves in 2010, but no growth yet; direct fares better
Worldwide investment in advertising is expected to improve in 2010, but growth is not expected yet, according to…
Pending tax challenges Amazon Associates program in North Carolina
Amazon.com has taken a firm stand against pending state-level tax collection legislation. On June 18, the e-commerce giant reached…
NFL drafts Grey New York for branding
The National Football League announced Thursday it has selected Grey New York, a WPP Group agency, to create…
DMA launches committee around future of multichannel marketing
The Direct Marketing Association on Wednesday announced it has launched the iDirect Leadership Committee to provide thought leadership to…
Crispin Porter + Bogusky nabs Daddy, expands European footprint
Crispin Porter + Bogusky, an MDC Partners company, has acquired Daddy, a Swedish digital agency located in Gothenburg,…
Printers look to merge in slowdown
Print service providers are responding to one of the most challenging economic environments ever by joining forces and…