Sign me up: in praise of the daily deal
The daily deals sector has garnered plenty of headlines in the marketing press recently, including in this publication.…
Agency mojo rising amid digital shift
Direct marketing agencies got their mojo back this year as revenues improved and clients began spending across marketing…
T3 names Dunleavy creative director
Advertising agency T3 said May 12 that it has appointed Suzanne Dunleavy creative director in its New York…
Executional excellence sets standard
The news grabbing headlines this month was eBay’s $2.4 billion acquisition of e-commerce services giant GSI Commerce, its…
Foster Grant debuts integrated marketing campaign
Eyewear designer FGX International launched a $3 million integrated consumer campaign on April 18 for its Foster Grant…
McCain, Kerry to introduce privacy ‘bill of rights’
In the latest salvo of the hot-button information privacy issue, Sens. John McCain (R-Ariz.) and John Kerry (D-Mass.)…
Marketers find more opportunity on social Web: Facebook VP
Marketers are beginning to take better advantage of opportunities within social media as the Web continues to evolve…
Bazaarvoice to launch three products this fall
Social commerce software company Bazaarvoice said April 5 that it will introduce three products this fall – Bazaarvoice…
Location-based marketing in hot seat
Location-based marketing provides enormous opportunity for direct marketers. Just as search reaches customers who’ve raised their hand seeking…
A refreshing look at creativity’s future
I had the privilege of sitting on the judging panel this week for the annual John Caples International…