Q&A: Mike Hilts, Infogroup Interactive
E-mail can be a powerful strategy for marketers, but challenges in the industry remain, from data management to…
Marketers’ secret weapon: direct mail
Direct mail. Nobody talks about it. It’s not cool. It’s the Rodney Dangerfield of direct marketing. When marketers…
Seek change, apply change, repeat
“It is not about adapting and accepting change anymore. It is about aggressively seeking it, being first to…
Editorial: Direct will be marketers’ go-to strategy this year
When a company like PepsiCo breaks tradition, skipping $3 million Super Bowl ads for the first time in more…
Holiday e-commerce sales up 5% as more shoppers migrate online
E-commerce sales jumped 5% to $27 billion for the 2009 holiday shopping season compared with a year ago,…
Marketers’ top tips
We asked marketers to share their best advice for successful e-mail marketing. The common element of the four?…
A conversation with Chris Paradysz, CEO, PM Digital
Chris Paradysz, CEO, PM Digital, discusses trends to watch in direct marketing with DMNews as we turn the…
MDC nabs majority stake in 72andSunny
Holding company MDC Partners announced December 15 that it has acquired a majority stake in agency 72andSunny. Financial…
All mobile, all the time
All of the news and news leads here in the Direct Marketing News newsroom today centered on mobile…
Are you giving your customers value?
Value. As I perused the final draft pages of this month’s issue, it struck me how many of our…