Case Study: AT&T’s wi-fi promotion to hospitality execs a winner
Client: AT&T Agency/Supplier: Rodgers Townsend/DDB St. Louis Objective: AT&T wanted to target hotel management with its campaign promoting…
Infogroup and Name Dynamics ink data deal
Infogroup and Name Dynamics will announce a partnership on November 30, Direct Marketing News has learned. The deal…
Forbes Media names Perlis president and CEO
Forbes Media named veteran media executive Mike Perlis president and CEO on November 15. Perlis was most recently…
KeyBank finds key to direct mail success in templates
Client: KeyBank Agency: Purple@Epsilon Objective: Key Bank wanted to streamline its direct mail marketing processes to cut costs.…
We all want something to believe in
Poison front man Bret Michaels as savvy marketer? Don’t laugh. I admit I snickered too, but that was…
Parham tapped as eBay CMO
EBay announced October 15 that it has named Richelle Parham CMO for eBay North America. It is a…
Companies launch products at DMA: 2010 Conference & Expo
Several companies debuted products this week at the DMA: 2010 Conference & Expo. Direct agency UMarketing introduced LaunchPad,…
Infogroup names Lorenzo VP, marketing
Direct Marketing News has learned that Infogroup has appointed Natalia Lorenzo VP of marketing. She replaced Glenn Prettyman…
Acxiom adds digital component to AbiliTec data product
Acxiom will announce October 7 that it has created AbiliTec Digital, a web-based component to its 10-year-old data…
New format illuminates direct industry
Welcome to our new monthly edition of Direct Marketing News. In addition to this 76-page issue, we have…