Rosetta acquires Level Studios
Digital and direct marketing agency Rosetta said September 20 that it has acquired Level Studios, an integrated marketing…
Striving for the best with direct marketing
As DMNews embarks on its rebranding, it is a good time to reflect on our industry. I’ve witnessed…
Customer service, anyone?
Among my errands this afternoon was a trip to Bloomingdale’s to return a pair of trousers. I walked…
DMA steps in the right direction with new CEO
After an exhaustive, six-month-long search, the Direct Marketing Association named Lawrence Kimmel president and CEO. Kimmel was chairman…
Social marketing dialogue dominates
The marketing implications and opportunities presented by social media are dominating the marketing conversation right now, but marketers…
Marketers bear the brunt of postal woes
The U.S. Postal Service unveiled details of its proposed “exigent price increase” last week and filed an application…
Are you overlooking direct marketing basics?
DMNews reported this week that HP launched an integrated marketing campaign on June 24 to promote its HP…
Marketing’s frontier is in the transaction
John Meyer, the chief executive of global data and marketing firm Acxiom explains to DMNews’ editor-in-chief, Carol Krol,…
Recorded promo voicemail: Engage me, don’t bore me
Phone recorded messages. Gah. Not again. Last time I remember one of these it was Gordon Hughes over-using…
Accenture completes CadenceQuest acquisition
Accenture announced it has completed its acquisition of CadenceQuest, a company that specializes in customer data and analytics…