Hyundai, Häagen-Dazs, BMW campaigns take home MPA Kellys
Goodby, Silverstein & Partners received the Effectiveness Award during the 2010 Magazine Publishers of America (MPA) Kelly Awards…
Direct mail drop doesn’t tell the whole story
We’ve all heard the staggering numbers on the precipitous drop in direct mail, but let me remind you:…
Make voice of the customer marketing more than just a slogan
DirectConnect interviews Ernan Roman, president of Ernan Roman Direct Marketing, about the power of “voice of the customer…
Spending on mom is up, says NRF
The average person will shell out more on mom this year, according to the National Retail Federation in…
Gaining exposure through partner deals
DMNews ran two different news stories today alone involving e-commerce partnership deals. E-commerce leader Amazon announced that Target…
Consumer-made influence impressions reach 256B in 2009: Forrester
Consumers created 256 billion influence impressions about products and services last year, according to Forrester Research’s Peer Influence…
Irving joins Yahoo as chief product officer
Yahoo has hired Blake Irving as the portal’s chief product officer. He will join the company May 17.…
Don’t get hung up with direct marketing’s image
Over lunch recently with the leader of a major direct marketing agency, I had the conversation again. You…
Hallmark launches Intelligent Barcode card line with Postal Service
Hallmark has launched the Postage Paid Greetings card line with the US Postal Service. The company announced the product…
Digital Insider: Michael Mendenhall, CMO, Hewlett-Packard Co.
Michael Mendenhall, senior VP and CMO of HP, was the general chair for the 32nd John Caples International…