Editorial: The DM landscape has changed permanently
The worst of the recession is behind us, and marketers are seeing budgets stabilize. Amid the slow recovery,…
Coldwater Creek direct business up in Q4 as overall business improves
Coldwater Creek ran a net loss of $9.7 million for 2009’s fiscal fourth quarter, compared to a net…
Direct can teach brands lots about engagement
During last year’s Academy Awards ceremony, 11% of viewers tracked by Nielsen’s Convergence Panel simultaneously watched the Oscars…
E-mail plays major role in spurring healthy holiday sales
Holiday sales in 2009 turned out to be better than expected despite a tough year economically, rising by…
Editorial: Mobile faces challenges despite popularity
DMNews’ Gloves Off debate in this issue asks whether mobile ads have finally gone mainstream. Our contenders put…
Customer chatter for cosmetics
E.L.F.’s CMO Ted Rubin discusses how the brand leverages Twitter, Facebook and blogs to boost engagement Q: How…
Facebook cuts display ad ties with Microsoft
Popular social site Facebook cut display ad ties with Microsoft Corp., but it is keeping its search relationship…
Did I mention we’re in the news and information business?
DMNews constantly reaches out to the direct marketing community — by phone, in person, e-mail and IM and…
JCPenney pioneers postal intelligence
JCPenney’s postal affairs manager Ty Taylor discusses the retailer’s catalog and mail strategy Q: Can you explain how…
Super ad shift displays new rules of engagement
I admit it. I’m actually not sure exactly which two teams face off in Super Bowl XLIV —…