All I want for Christmas is a good, old-fashioned card
I am like a kid at Christmastime, decking the halls and making merry. However, when it comes to…
Former Rodale chairman & CEO Ardath Harter Rodale dies at 81
Ardath Harter Rodale, former chairman and CEO of publisher Rodale, died at 81. She was the wife of…
InfoGroup rebrands in bid to unify disparate businesses
Data giant InfoGroup is rebranding its various companies with a common name and logo designed to eliminate confusion…
Marketers look forward after a difficult 2009
As we put this final issue issue of DMNews to bed and close out another year covering the…
Duane Reade: Promo done right
Duane Reade, a popular and fast-growing New York area drugstore, stepped up its marketing game in November with…
Cox decides against Valpak sale
Media company Cox Enterprises announced December 10 that it is no longer exploring a sale of Valpak, its…
Ad spending to stabilize in 2010, online to lead the way
Advertising spending forecasts for next year represent the first glimmer of hope that the ad market will finally…
Yahoo and Microsoft finalize ad deal details
Yahoo and Microsoft announced December 4 that they have finalized the ad sales agreement that has been in the works…
Forrester buys Strategic Oxygen from Monitor
Forrester Research announced December 2 that it has acquired Monitor Group’s Strategic Oxygen. Forrester is mandating Strategic Oxygen to…
Geotargeted banner ad growth attributed to lower priced leads
Geotargeted banner ad revenue is expected to grow 16.6% to $1.04 billion in 2009, according to BIA/Kelsey in…