Sears testing new store format tied to online shopping
Sears Holdings Corp. is testing a new store format that has one foot in online shopping and the…
Lorton Data acquires Aldata
In a strategic move intended to enhance its ability to work on direct marketing campaigns from the initial…
Toys ‘R’ Us acquires FAO Schwarz, Macy’s boutiques to end
Toys“R”Us Inc. has acquired upscale toy retailer FAO Schwarz from investment firm D.E. Shaw Group. Under the terms of…
Archway moves into consumer promotions with acquisition
Archway Marketing Services, which provides fulfillment services, print management and business intelligence to businesses, has entered a deal to…
Ogilvy & Mather forms sustainability practice
In a strategic move intended to make it easier for clients to access the agency’s experience in sustainability-related…
Circuit City Web site relaunches
The Circuit City Web site, CircuitCity.com, has been relaunched by Systemax Inc., which recently acquired the brand’s e-commerce…
Health insurers sending more acquisition mail
Acquisition direct mail to individuals and coming from health insurers increased by 18% between April 2008 and March…
HP to reposition MarketSplash, pilot DIY design service for printers
HP has eliminated all advertising for its online marketing design services Web site MarketSplash and will shut down the site…
Columbia Sportswear to launch e-commerce channel with Demandware
Outdoor apparel and footwear marketer Columbia Sportswear Company has selected the Demandware e-commerce platform to build its new consumer…
JCPenney sponsors new Yahoo programming
Yahoo has launched a new original program called “Daytime in No Time” consisting of highlights from each day’s daytime…