Brands embrace social media for Mother’s Day
Marketers are looking to social networking strategies for their Mother’s Day campaigns this year. Mother’s Day is a…
Method selects Euro RSCG SF as its new digital agency
As the new digital AOR for premium eco-friendly home care products brand Method, agency Euro RSCG San Francisco…
For integration, agencies should come together, right now
Q: What is integrated customer marketing, and why is it important?? A: Integrated customer marketing is about optimizing…
VistaPrint teams up with FedEx office, launches e-mail services
VistaPrint Limited and FedEx Office (formerly FedEx Kinko’s) have teamed up in a multi-year strategic alliance that has VistaPrint providing…
Amazon continues to build Amazon Payments
Amazon.com is promoting a free payment processing offer to businesses and organizations that begin accepting Checkout by Amazon or…
Lane Bryant will launch new e-commerce site with Fry
Plus-size women’s apparel multichannel merchant Charming Shoppes Inc. has selected Fry Inc. as its e-commerce vendor, with new e-commerce sites scheduled…
Print-only catalogs losing ground
The number of catalogs available in print-only formats decreased from 1,574 to 1,374 over last year, according to…
FootSmart signs with ExactTarget for personalized e-mails
Foot healthcare products cataloger and online retailer FootSmart has teamed up with ExactTarget for personalized e-mail marketing campaigns aimed at…
DM job opportunities may rise with expected second-half economic recovery
Despite all the talk about company leaders paying greater attention to ROI – a welcome trend for results-driven…
Kmart, other add printable coupons to Web sites
Kmart, CVS, Walgreens and H-E-B are the latest retailers to put printable coupons on their Web sites supplied…