Direct Group to combine direct mail and fulfillment operations
Direct marketing solutions provider Direct Group will be consolidating its direct mail, digital printing and fulfillment operations into one…
1-800-FLOWERS.COM’s Mother’s Day campaign uses social media
Floral and gift multichannel merchant 1-800-FLOWERS.COM has launched a Mother’s Day marketing campaign that includes an online destination where…
Kohl’s to launch exclusive line with The Hills star
Kohl’s Corp. will launch the exclusive lifestyle brand LC Lauren Conrad in October in approximately 300 stores and…
Euro RSCG San Francisco named digital AOR by Method
Premium eco-friendly home care products brand Method has named Euro RSCG San Francisco its digital agency of record. The…
Fry to launch new Web site for Pendleton
Apparel and blanket manufacturer Pendleton Woolen Mills has engaged Fry Inc. to replatform, design and host its Web…
Survey: DM job market may have hit bottom
While the direct marketing industry continues to be hit by layoffs and hiring freezes, there are signs of…
Quebecor renews printing contract with Forbes
Quebecor World Inc. has signed a new multiyear agreement to print Forbes and related magazine titles, renewing a relationship that…
Zucker joins OgilvyOne from Agency.com
Mat Zucker has joined OgilvyOne New York as executive creative director. He had been VP, executive creative director…
Philosophy, Snapfish launch Mother’s Day benefit promo
In its first integrated marketing campaign for Mother’s Day, personal care brand Philosophy has joined online photo Web…
Talbots decreases catalog circ., increases e-mail marketing
The Talbots Inc. will decrease catalog circulation and increase e-mail marketing in 2009, according to the annual report recently…