Athleta joins Gap online platform
Gap Inc. has added Athleta to its online platform, where consumers can shop all of the company’s brands…
Teams, fans rally around Twitter
While some sports marketers have gotten to first base with Twitter, no one has been able to drive…
Cindy Marshall joins Pace as president of e-commerce
Cindy Marshall has joined Pace Communications as president of the e-commerce division, which includes the multichannel brand Exclusively Weddings.…
NHL Tweetup events to be held in 21 cities tomorrow
Tomorrow night, NHL fans in 21 cities in the US and Canada will be able to participate in…
RetailMeNot ups printable offering
Electronic coupon Web site RetailMeNot.com, which receives upwards of 9 million visitors each month, has entered into several…
Talbots reports big Q4 loss
The Talbots Inc. reported a net loss totaling $366.5 million, or $6.85 per share, for the fourth quarter…
Systemax bids on Circuit City’s intellectual property, e-commerce business
Bankrupt retailer Circuit City Stores Inc. has entered a stalking horse agreement with multichannel electronics merchant Systemax Inc. to…
Stein Rogan named demand generation AOR for IPC
Trading communications solutions provider IPC Systems Inc. has tapped Stein Rogan + Partners as its agency of record for…
Quebecor World expects to emerge from creditor protection by mid-July
After reaching an agreement in principle on the key terms that will allow it to successfully emerge from…
As AOR, Sigma Group will help introduce Water-Jel to consumers
Sigma Group has been named agency of record for Water-Jel Technologies in support of the company’s strategy to bring…