Boston Apparel Group to consolidate marketing data with help from Neolane
Cataloger Boston Apparel Group has selected Neolane’s Cross-Channel Marketing Optimization solution to support high-volume, personalized Marketing campaigns for…
Chris Martin is new CEO at CORESense
CORESense’s VP of marketing Chris Martin succeeds founder Jason Jacobs as the company’s CEO. Martin will be responsible…
Catalyst:SF named digital AOR by Del Monte
San Francisco-based Catalyst:SF has been named the digital agency of record for Del Monte Foods, with digital strategy and digital…
MMR, United Marketing Group to offer online health records via affinity programs
MMR Information Systems Inc. and United Marketing Group have signed a three-year agreement to offer Web-based personal health…
Merkle, Alterian team up on analytics solution for retail
Database marketing agency Merkle has incorporated Alterian’s Integrated Marketing Platform into its portfolio of solutions for the retail…
SMBs, marketers differ over direct mail, digital
Cisco Systems is one of many marketers targeting small and mid-size businesses (SMBs) that sees a benefit in…
Nonprofits not capturing as many donations online as they could
People would be willing to give more money to charities via online donations if it were easier for…
Zillow.com, newspapers to launch co-branded real estate sites
Real estate Web site Zillow.com is teaming up with 180 newspapers nationwide to launch co-branded real estate Web sites.…
Ogilvy names chief digital creative officer
Lars Bastholm is joining Ogilvy North America as chief digital creative officer with responsibility for Ogilvy’s digital creative work…
Britney Spears, Candie’s and Kohl’s team up for campaign
Candie’s, which is sold exclusively at Kohl’s department stores, is launching a spring marketing campaign featuring Britney Spears…