Merkle creates healthcare practice
In response to an increasing shift toward direct consumer relationships in the pharmaceutical marketplace, Merkle has decided to…
Euro RSCG expands services to Sprint
Euro RSCG Chicago is adding consumer and business-to-business e-mail, as well as related microsite and landing page development…
Retailers reach out to their local customers to drive loyalty and sales in the recession
Despite a slight uptick in retail sales for January and February, 2009 promises more hard times for many…
Ricker Oil chooses Publicis as ad AOR
Ricker Oil Company, the operator of 32 BP ampm combination convenience stores and fuel stations in the Indianapolis…
RRD unveils digital inkjet printer
While much of the printing industry anticipates the introduction of high-speed inkjet presses from Kodak, HP and other…
The buzz on b-to-b
Today’s b-to-b marketers face big challenges. We asked four b-to-b agency executives what their clients need and expect.…
DDB named AOR for Soyjoy
DDB Worldwide in San Francisco has been named agency of record for Pharmavite’s Soyjoy snack bars. Soyjoy is an…
Banks increase direct marketing to customers
Although the bulk of banks’ direct marketing spend is still devoted to acquiring new customers, banks are paying…
Sleepy’s to acquire 1800mattress.com
Dial-A-Mattress Corp. has filed for Chapter 11 bankruptcy and plans to sell the 1800mattress.com business to the largest mattress…
Williams-Sonoma will focus on value in ’09
Coming off a fourth quarter and fiscal year with double-digit revenue declines, Williams-Sonoma Inc. is promising a greater…