Chantal Todé
638 posts
B-to-b catalogs holding ground in the recession
While the past few months have been punishing for consumer catalogs, business-to-business catalogs are faring better by comparison,…
Nonprofits marketing direct to donors
Nonprofits’ nascent efforts in digital marketing have taken on a greater urgency of late, as already tight budgets…
J. Crew eliminates jobs, seeks to improve efficiency of catalog circulation
J. Crew Group Inc. has eliminated 95 positions, primarily in its New York offices and support functions in…
RR Donnelley in $500 million deal with Publishing Group of America
R.R. Donnelley & Sons Co. has been awarded a $500 million, multi-year agreement by Publishing Group of America.…
Sears’ Q4 same-store sales dropped 11%
Sears Holdings Corp. reported revenues for the fourth quarter ended January 31 decreased $1.8 billion, for a total…
Declining volumes take bite out of RR Donnelley’s Q4 results
Commercial printer RR Donnelley reported net sales in the fourth quarter of 2008 totaled $2.8 billion, down 9.5%…
Brookstone president/CEO Mancini to depart
Louis Mancini, president and CEO of Brookstone Inc. for the past three years, as well as a member…
Veronis Suhler Stevenson: 2009 media spending down
Overall media and communications spending is projected to decline by 0.4% in 2009, according to private equity firm…
Grizzard named AOR for Union Rescue Mission
The Union Rescue Mission of Los Angeles has named Grizzard Communications Group its agency of record. Grizzard, part…
Credit card direct mail offer volume decline sees exception only with airlines, Wal-Mart
Direct mail volume in the financial services sector is down dramatically, as many of the bigger companies walk…