Consumer Reports hits the malls
As part of an ongoing to strategy to test different platforms and reach targeted audiences, Consumers Reports has…
Credit alternatives explored
There’s been a dramatic rise in the use of payment methods other than credit cards over the past…
New site furthers Home Depot’s Hispanic strategy
As part of its strategy to step up its marketing efforts targeting Hispanic consumers, The Home Depot has…
Direct mail volume from banks on the rise
Direct mail offers sent by banks to current customers rose 42% in the third quarter when compared to…
Stores’ hopes hinge on Thanksgiving lift
Thanksgiving weekend, considered the official kickoff of the holiday shopping season, is even more significant this year, because…
Hayzlett named Kodak CMO
Jeffrey W. Hayzlett has been named CMO of Eastman Kodak Company, effective January 1. As CMO, Hayzlett will…
Transcontinental acquires custom publisher
In a move to complement its newly created marketing communications sector, printer Transcontinental has acquired custom publisher Redwood…
Behavioral targeting
Proclivity’s Sheldon Gilbert discusses the nuances of behavioral targeting Q: What does the future hold for behavioral targeting…
Healthcare much alive for Google
Pharmaceutical companies have been slow to fully embrace digital marketing, but healthcare-related digital strategies are poised to gain…
TNS launches retail practice, hot products list
Media and marketing intelligence firm TNS, which was recently acquired by WPP Group, has launched a new retail…