Google, WPP create research grant program
Online giant Google and media conglomerate WPP have created a grant program to support research into how online…
Wal-Mart brings value pricing to MP3 store
Wal-Mart is bringing its value pricing strategy to the MP3 category, selling select tracks for 74 cents. Wal-Mart…
Consumer confidence hits all-time low
Consumer confidence fell to all-time low in October, according to the Conference Board Consumer Confidence Index. The monthly…
IWCO Direct plant closure follows drop in mail volume
In response to a drop in acquisition direct mail volume from financial services companies, direct mail production services…
DMA cutbacks include several key players
On the heels of its annual conference, the Direct Marketing Association has reportedly laid off up to two…
Sony plays up Bond tie-in for Ericsson phone line
Leveraging the popularity of James Bond worldwide, Sony Ericsson is launching an integrated marketing campaign for its cell…
The Parent Company reviewing strategic alternatives for non-core assets
The Parent Company has engaged Oppenheimer & Co. to conduct a strategic and financial review and evaluate unsolicited…
Retail innovates in hard times
While financial and economic news is bad for both consumers and businesses these days, the retail sector is…
Circuit City’s holiday marketing focuses on price consistency
By making the new “One Price Promise” campaign the focus of its holiday marketing program, Circuit City hopes…
G2 names US CEO, president of direct
John Paulson, the head of G2 Interactive, has been promoted to the newly created position of CEO at…