Transcontinental acquires Rastar
Printer Transcontinental Inc. has acquired Rastar Inc., which specializes in interactive database marketing and variable data printing. Rastar’s…
Hedge fund acquires Popular Club
A hedge fund managed by Larry Nusbaum, the CEO of Ronco, has acquired direct selling brand Popular Club…
Survey suggests Q4 charitable donations will decrease
The current economic squeeze is causing significant numbers of donors to charitable causes to either cutback on their…
McCain Foods ‘runs for office’
McCain Foods is taking advantage of the similarity between its name and Republican presidential candidate John McCain’s by…
A healthy food focus
As more US families work to choose healthy foods for their kids, food and beverage marketers are responding…
WPP launches global digital production initiative
WPP Digital is launching a new platform, Deliver, which the company says will provide digital production to clients…
HBO targets ‘True’ vampire fans
HBO’s new vampire series, True Blood, will debut September 7 after a nearly four-month campaign targeting vampire enthusiasts.…
Orchard Brands picks up Crosstown Traders
Charming Shoppe Inc. has entered into a definitive agreement to sell its non-core misses apparel catalogs, known as…
Boy Scouts of America looks to drive marketing innovation
In an effort to drive innovation, build a stronger brand and create additional impact, The Boy Scouts of…
Where did Internet sales go?
For the first time in a decade, catalog/Internet retailers are seeing a slide in Internet sales as a…