Digital marketing shift speeds up
Traditional marketing stalwarts CDW and Ikea both made considerable commitments to digital recently, reflecting that consumer attention to the vertical…
Ogilvy wins CDW AOR account, including direct and digital advertising
IT products and services direct seller CDW has named Ogilvy & Mather its advertising agency of record. The…
Sears Holdings adds online layaway for Sears, Kmart customers
Sears Holdings is bolstering the layaway programs of its Sears and Kmart stores with an online service. The program…
HSNi names Ethier CEO of Cornerstone
Multichannel retailer HSNi has promoted Mark Ethier to CEO of its Cornerstone business, with responsibility for maximizing the catalog…
Enfatico shrinks again
The Austin Business Journal reported yesterday that WPP agency Enfatico has dismissed five senior level creative staff in its…
HopeMongers launches Web community to connect donors with charitable projects
Nonprofit group HopeMongers launched an online community on October 5 to connect donors with community projects around the…
NRF predicts 1% drop in holiday sales
In data released October 6, the National Retail Federation predicted a less-than-merry 1% decline in this year’s holiday…
EMS relaunches e-commerce Web site
Multichannel outdoor gear and apparel merchant Eastern Mountain Sports has relaunched its e-commerce Web site as part of…
Watch and learn from marketers on YouTube
Google and the Wharton School’s Future of Advertising Project have launched a YouTube channel designed to be an…
Media and information M&A market comes back to life in Q3
Although merger and acquisition activity in the media and information industries has not returned to pre-2009 levels, the…