Get through to HR
Most human resources personnel cover a lot of ground — they are responsible for keeping up with the…
GameStop selects The Marketing Arm as AOR
Video game retailer GameStop Corp. has named The Marketing Arm as its promotions agency of record. It will…
Staples, Corporate Express reach $4.8 billion buyout agreement
Staples Inc. and Corporate Express NV have agreed to a $4.8 billion (€3.1 billion) buyout of Corporate Express by…
Sears offering personalized product recommendations
Sears Holdings has started offering Sears.com and Kmart.com customers personalized product recommendations using technology from Richrelevance. “Personalized product…
Digital and inkjet printers hot topic
Digital printing continues to gain weight as a direct marketing strategy; however, recent advancements in inkjet technology are…
Wal-Mart backs Web tracking
Yahoo has reached a new deal with Wal-Mart, under which the Yahoo’s sales force will sell display advertising…
Talbots to reduce corporate staff by 9%
The Talbots Inc. is reducing its corporate headcount by approximately 9% as part of a strategic long-range plan…
Borders to sell Australasian business
Borders Group Inc. said it will sell its Australia/New Zealand/Singapore businesses to A&R Whitcoulls for $110 million. A&R…
British Airways picks OgilvyOne for global direct, loyalty marketing
OgilvyOne has confirmed that it has been awarded British Airways’ global direct and loyalty marketing account. OgilvyOne, which had…
Quebecor World to sell European operations
Quebecor World Inc. has signed a definitive agreement to sell its European operations to Hombergh/De Pundert Group, a…