Retailers find creative fodder in packaging boxes
Retailers have taken to elevating the lowly cardboard box that their merchandise often arrives in. In the most…
After test program, Ford rolls out more relevant direct mail strategy
Following a test earlier this year, Ford is launching a variable data print strategy for its direct mail program…
Multichannel retailer Gander Mountain to transition to private ownership
Multichannel outdoor apparel and gear merchant Gander Mountain announced September 28 that it plans to become a private…
Ikea expands its presence in US digital with AOL alliance
Swedish home furnishings retailer Ikea will launch a digital campaign with AOL next month that includes display advertising, custom…
New VDP platform from Advanced Image Direct integrates Salesforce
Advanced Image Direct (AID) has patented Cloud2Mail, a variable data digital print platform that processes orders from the…
Zappos.com names Mullen creative AOR; online DM to stay in house
As it strives to create a more holistic marketing plan for next year, Zappos.com has named Mullen its…
Direct retail veteran Meads named co-CEO at Aeropostale
The executive shuffle announced September 24 by Aeropostale will put direct retail veteran Mindy Meads at the top of…
Zappos.com lets customers try on customization
Online shoe retailer Zappos.com is increasingly focused on building long-term relationships with customers via social networking features, one…
Retailers test expanded online roles
Online marketplaces are getting a lot of attention lately since Walmart and Sears both recently made plays in…
National rollout of FedEx Office print platform completed
FedEx Office has completed the rollout of its Design & Print Center platform, which was announced in May.…