JCPenney launching new line
JCPenney’s launch next week of the Polo Ralph Lauren-inspired American Living brand is set to receive the biggest…
EBay ramps up its search functionality
As part of a series of recently announced steps to improve the overall customer experience, eBay will be…
Sharper Image replaces CEO
A CEO with years of multichannel retail experience is out at beleaguered Sharper Image and is being replaced…
Sears cuts 200 positions
Sears Holdings Corp. has said it would cut approximately 200 jobs from its support center locations after a…
OgilvyOne, Acision in mobile marketing deal
Signaling its belief in the growth potential of mobile marketing, OgilvyOne last week announced a marketing partnership with…
Spotlight: a conversation with Michael Ross, director of marketing, Sweetwater Sound Inc.
Q: Can you tell us a little about Sweetwater Sound? A: Sweetwater is a multichannel merchant of professional…
Timberland names Leagas AOR
The Timberland Co. will be increasing its marketing spend behind a worldwide brand campaign that will be launched…
DM may address retail woes
The direct marketing industry is poised to be on the receiving end of a shift of marketing dollars…
Talbots cutbacks favor direct marketing
The Talbots Inc. will reduce costs by $100 million over the next two years, including reducing its marketing…
In consolidation, Macy’s puts focus on local stores
Macy’s Inc. will consolidate three divisions and focus more heavily on the needs of local markets in an…