InfoUSA snags Direct Media
After several months of negotiations, and discussions with other potential suitors, 39-year old firm Direct Media will become…
Sears names OgilvyOne its DM, CRM agency
Sears Holdings Corp. has named OgilvyOne its direct marketing and CRM agency of record, with responsibility for both…
Restoration Hardware accepts lower private equity offer
Restoration Hardware Inc. has accepted a takeover offer from Catterton Partners for $179 million, significantly less than the…
EBay’s 2007 sales up, Whitman’s successor named
For the year ended Dec. 31, eBay Inc. reported net revenue totaled $7.672 billion, an increase of 29%…
Sears retools into five units
Facing declining sales and growing scrutiny of its Internet privacy practices, Sears Holdings Corp. said recently that it…
HP buys Exstream Software
Hewlett-Packard signed a definitive agreement to acquire Exstream Software earlier this week in a bid to improve its…
Wunderman acquires Asian agency Agenda
Expanding its Asian footprint by more than 40%, Wunderman has acquired digital agency Agenda. With offices in Hong…
JCPenney to close call center
With sales from the JCPenney Web site outpacing catalog volume, the multichannel merchant will close one of its…
Sharper Image taps Alliance for e-mail and financial work
In its latest move to revive the brand, Sharper Image has signed a multiyear agreement with Alliance Data…
Audience attraction
Nonprofit cultural arts organizations such as symphonies and operas rely heavily on direct marketing for the ticket sales…