Merkle creates standalone business to measure media buying
Database marketing agency Merkle has formed a business, called LogicLab, to create results-based measurements for media buying. It will…
Agencies explore digital print in Austin
A recurring theme at the half dozen or so digital print conferences that I’ve attended over the past…
HP and RRD partner on digital inkjet initiatives
Looking to improve its position in the direct mail, transactional and transpromo markets, HP announced a technology alliance…
HP and Pitney Bowes partner to offer integrated print and mail system
HP and Pitney Bowes announced an alliance at the Print 09 trade show on September 11 through which…
Dos and Don’ts of catalog circulation strategy
Many multichannel merchants are compelled to cut catalog circulation because of the current economic picture. Some retailers, however,…
E-commerce an easy sell
Struggling retailers serving cash-strapped consumers are looking for ways to make the shopping experience easier, and many find…
Wrangler launches first e-commerce portal
Wrangler launched its first e-commerce Web site this week on the IBM WebSphere 6.0 Commerce platform. The portal…
Direct is bright spot in Neiman Marcus results
The fiscal fourth-quarter and year-end revenue decreases reported by Neiman Marcus on September 9 reflect a difficult year for…
HP helps marketers reach consumers’ printers directly
HP has announced a series of relationships with marketers anxious to reach consumers with material they can print…
EDiets.com challenges high-spending competitors with DRTV effort
EDiets.com, working with new advertising agency Karlin & Pimsler, will debut a DRTV campaign this month developed to…