The Connected Fan: Minor League Baseball
See our ongoing coverage of how marketers in live events engage with Connected Fans in March Madness, NBA G League, Premier Lacrosse…
Box Office Boost
Conversant knows moviegoers. And they also want studios to know that they know them. Earlier this year, Epsilon…
Local at Scale, the Chili’s Way
Throwing your own birthday party requires a certain hutzpah. It assumes that you will know your guests at…
The Digital Publishing IOU
The challenges publishers face in the digital age haven’t gone away. The initial conundrum over how to monetize…
Next up at SXSW
Serious engagement at a music festival used to mean throwing dirt and starting bonfires. Fortunately, the times appear…
Mobile Redemption
New England Authentic Eats, LLC is the newly-formed parent company of two regional fast casual staples – pizza-maker…
Locked in Transition
If you have more than one favorite TV show or broadcaster, there is a good chance you watch…
Played to Perfection: Optimizing Game Launches on Mobile
Back in the eighties, home video games rose to mainstream prominence through TV consoles. Atari, Nintendo and Sega…
Catching up with Customers on Race Day
In the race to develop a helpful and likeable virtual assistant, developers at Tata Consultancy Services are running…
Assemble Your Cohorts: Customized Influencer Campaigns Using AI
As a low-cost OTT subscription service, Philo joins the ranks of innovators who are disrupting the way traditional…