Taking a Brand from Clicks to Acquisitions with Machine Learning
As the world’s fifth-largest low-cost airline, Norwegian Air carried 37 million passengers to over 150 destinations in 2018.…
Keep in Touch: Experiential Marketing Best Practices
Omnichannel marketing uses the latest technology to reach the right consumers on devices they already utilize to look…
Authorized or Not? Bots Challenge Authentic Ads.txt Exchanges
The Interactive Advertiser Bureau (IAB) Tech Lab introduced the ads.txt standard with the intent to add further transparency…
Lining up the Data for Linear TV
No one can ignore the cord-cutting trend in television, as broadcasters and providers evolve their offerings, and the…
Across the Generations: How Gen Z Influences the Rest of Us
The harder that marketers look at Generation Z, the more apparent it is that this group of young…
Super Bowl LIV Preview: Before and After the Big Game
Now that the duck boats and confetti have cleared from the well-trodden streets around Boston’s Copley Square, it’s…
Winning and Branding with a Purpose at Super Bowl LIII
“Everybody counted us out…but we’re still here,” Bill Belichick told CBS after winning his sixth ring as head…
All Boxed In for the Big Game
Last year, Pizza Hut moved in on a vacant NFL sponsorship the day after Papa John’s announced its…
Super Bowl LIII and the Legacy of Influence
Super Bowl LIII is all about legacy. The New England Patriots and Tom Brady are almost as enduring…
TV in Transition: OTT & CTV Gaining Ground
With the Super Bowl gearing up, all the traditional virtues of big-screen offline TV watching will be on…