The New Digital Out of Home Experience
Digital Out of Home (DOOH) promises to bring a new dimension to the way marketers and consumers interact…
Experian’s Identity Resolution Solution
There’s no denying that first-party data makes for highly personalized customer experiences that build value for customers and…
How Subway Gets Closer to 1:1
Over the last year, global sandwich chain Subway has been boosting their mobile strategy with an evolved RCS…
DMN Exclusive: Madison Logic’s New ABM Platform
Last year, the buzz about where account-based marketing (ABM) was heading had to do with “full funnel ABM.”…
Toyota’s Measurement Solution for Linear TV
A quick look at NFL advertising revenue this season confirms that linear TV commands high prices for the…
Life on Twitch: New Look, New Experiences for Advertisers
Gaming has been a major interest in the digital space since before the Internet. Esports, on the other…
The Connected Fan: NFL on TV, Streaming & Social
See our ongoing coverage of how marketers at live events engage with Connected Fans in the NBA G…
On the Road to Advanced Personalization
Are marketers ready to personalize? A new study from performance marketing agency Merkle reports that, yes, 86 percent…
Reaching Millennials on Mobile with Data
As Millennials come of age and spend more on the finer things in life, the travel industry looks…
Nature’s Way Floods DOOH Channels with Weather-Activated Placements
Vistar Media’s digital out-of-home (DOOH) inventory includes public transit hubs, taxis, airports and other places holiday travelers will…