Why Mobile Marketers Get Hyper-Personal to Serve “Reflex” Digital Consumers
Digital channels increase the amount of messaging that marketers send to consumers, creating a more robust conversation. Each…
Rationalize Your Marketing Tech Stack in Any Climate
A business keeps up with the latest marketing strategies by adopting a full stack of marketing and sales…
The Search Metrics Behind Subaru’s Spanish-Language TV Debut
Linear TV remains the core TV offering for big brand campaigns, a destination for premium content watched collectively…
Univision’s Leading the Change 2019: Omnichannel Game Plan to Reach the Total Audience
For attendees and thought leaders at Univision’s Leading the Change 2019 conference, held in New York this week,…
Omnichannel Solutions to Customer Retention Call for “Channel-Agnostic” Approach
Every marketer can tap into their inner consumer and ask important questions about the effects their marketing tactics…
In-App Bidding Gains Speed as Mobile Game Publishers Look to Increase Monetization
Mobile game marketer ironSource provides adtech and acquisition solutions for leading developers, including Playrix. DMN previously reported on…
Engaging Millennials with Mobile Banking Tools
People are buying more through their phones. Confidence in mobile payments raises the stakes for marketers trying to…
How OTT is Using Data to Support Transparency, Privacy and Trust
TV consumption in the era of rising over-the-top (OTT) and mobile viewing options gives marketers the potential to…
The Connected Fan: MLB’s San Francisco Giants are Using AI to Mobilize Their Rich Archive
See our ongoing coverage of how marketers at live events engage with Connected Fans in the NBA G League,…
Exclusive Interview: Canva Turns Simple Content Design Tech into Big Business
A rising star in the design space brings together what we’ve recently been covering in content creation and…