Influencer Marketing Takes Next Step to Address Consumer Privacy, Fraud, and Accuracy
Influencer marketing isn’t going away. The big payouts for top influencers might challenge their “authentic” authority with audiences,…
Using Content Solutions for Omnichannel Audiences
In an omnichannel world, marketers not only need to reach customers on every device and platform, but they…
A Digital Solution for Today’s Corporate Crises
The fully-digitized, omnichannel world can be a marketer’s dream around a new product launch or other brand messaging.…
DTCs Find Best of Both Worlds in Premium Video
Marketers will lose customers if they don’t adopt a customer-centric strategy. In advertising, as well as with other…
Nectar by Resident Awakens Consumers with a New Social Media Hype Man
Since getting off the ground in 2017, Nectar by Resident – the flagship mattress line for Resident, a…
Money in Politics: 2020 Campaigns Are Expected to Spend Big on Addressability in Digital and Legacy Media
Changing behaviors in media consumption, and more precise targeting in digital video, compel brand marketers to adjust their…
Using AI to Measure Intent and Respond Accordingly, Automatically
The narrative this year around AI applications in a creative and nuanced industry like marketing hinges on its…
Chipotle Spices Up Engagement by Hoops Fans with “Freeting” Mobile Wallet Promo
In this era of data-driven marketing, all customers – B2B and B2C – are identified by marketers according to their place in…
IMAX Documentaries Score Big with Regional Audiences and Global Brand Partners
Advances in visual content distribution make premium content available to publishers and brand sponsors at a lower price…
Marketers Face Challenges Developing Quality Content
Audiences crave content and marketers continue to depend on it. Attractive and useful content drives traffic, and all…