How To Create Content at Scale for DTC Fashion Brands
Once a business wins a big, lucrative audience, the next challenge is to keep their attention. TechStyle Fashion…
How a CDP Can Help You Manage Your Customer Portfolio
Tech innovations give marketers more tools to work with. Beyond mere buzzwords, breakthroughs like AI and augmented reality…
Out-of-Home Advertising Gets a Jump Start from Wrapped Cars
Traditional media are being digitally transformed. In this way, they become less traditional. But by transforming, they can…
How Virtual Reality & Augmented Reality Add Value to Big-Budget Films
Premium video content is accessible on screens of all sizes. We’ve seen how technology helps make video cheaper…
Blockchain Trivia Game from Miller Lite Answers the Question: “How Can Blockchain Be Used by Marketers?”
As blockchain technology becomes more widely adopted by marketers, its applications and limits come into focus. In terms…
Catching Up to Shoppers in an Omnichannel World
Recent developments in online shopping are challenging two general assumptions about digital technology’s effect on retail. I suspect…
The Connected Fan: US Open Engages Passionate Sports Enthusiasts with AR & VR
See our ongoing coverage of how marketers at live events engage with Connected Fans in the NBA G League , Minor League…
Actionable Video: How Buick Reaches Car Shoppers with Enhanced Visual Content
As we saw in DMN’s coverage of home goods DTC Resident, beds are only the beginning. Analysts mulling…
How to Build Consumer Trust with Mobile Loyalty Programs
It’s no surprise that customers expect personalization and a smooth buying experience on their phones. From a marketer’s…
Relevant Bots for Legacy Consumers
How long can a legacy brand maintain brand awareness without making efforts to stay relevant? Marketers on the…