Extending Local TV: Digital to Linear
As performance audio company Veritone One recently told us, advertisers are adopting a “firing on all cylinders” approach.…
Mobilizing Voters in 2020
Did anybody ever think that digital communications would save money and expand reach economically for advertisers? Maybe at…
Nurturing New Moms
In a survey from last month, social advertising software provider Pattern89 found that 59 percent of online retailers…
Unified Views: CommerceNext 2019
At CommerceNext 2019, a packed two-day conference held in New York this week for retail and eCommerce marketers,…
Beyond the Bed
Does anybody remember Nectar Sleep? Launched in 2017, the DTC mattress brand generated $40 million in revenue in…
The Mobile Goods
Over the last year, visual discovery platform Pinterest (don’t call it social media) has rolled out a series of…
The New Business Customer
One of the major trends in marketing is the way business-to-business (B2B) has adopted consumer strategies (B2C). Marketers…
Right Price, Right Time
Seeing Taylor Swift in concert is a momentous occasion for the singer’s biggest fans. The process takes months,…
Diversifying Your Data Strategy
Whether your customers are business clients or consumers, taking advantage of the data you have about their journeys…
Opening Up About Innovation
Last week’s announcement that IBM had reached the final terms of their acquisition of Red Hat, including all…