The Connected Fan: Broadw.ai
See our ongoing coverage of how marketers at live events engage with Connected Fans in the NBA G League , Minor League…
Prime Day Performance
As we’ve known since Amazon’s dramatic announcement last month, this year’s Prime Day promotion will last 48 hours,…
Supply Side Survivors
On the buy side, digital advertisers always give up a certain amount of control because of the complicated…
Training the Data
Barkyn is a Portugal-based DTC pet food service that offers its customers a monthly subscription service. Like any…
Reaching Promiscuous Shoppers
Brands have more customer data than ever before, and that’s part of the problem. Not surprisingly, customers expect…
The Growing Impact of Performance Partnerships
Advertising and communications are generally considered part of a business’s overall marketing plan. Rooted in affiliate marketing, the…
Post-Millennial Retail
As a consumer group subject to countless studies, the Millennials provided a key to how brands and retailers…
Streaming Voters in 2020
Precision and flexibility are key selling points for digital advertising against legacy traditional media. As we’ve seen in…
The Full Journey
With all the data coming in from so many sources in a complex consumer journey, an advertiser’s effectiveness…
Getting Down to Business
For marketers, the large number of users active on social media are impressive. But intent matters. Which platforms…