Rainbow Redesign
So far, 2019 has proved to be the year of purpose-driven cause marketing, establishing itself at kickoff with…
The Connected Fan: Women’s World Cup
See our ongoing coverage of how marketers at live events engage with Connected Fans in the NBA G League , Minor League Baseball, March…
Making Voice Search Pay
As we’ve covered recently, marketers are strategizing the best ways in which to optimize search results in a…
Experience and Opportunity
In the highly competitive retail space, digitization is about optimizing all channels in order to be accessible to…
ROI: Return on Influence
AI-powered influencer platform Influential uses social data and conversion technology with support from IBM Watson. The data helps…
Saving YouTube from Itself
Social media is big business, according to the valuations of its largest communities. But the language used to…
A New Way to Carpool
The Google-owned navigation app Waze has made its mark by grasping complicated traffic flows and obstructions that affect…
The Connected Fan: Premier Lacrosse League
See our ongoing coverage of how marketers at live events engage with Connected Fans in the NBA G League , Minor League…
The Total TV Package
As we’ve seen over the last year, TV viewing options have increased and consumers are diversifying. This is…
Reinventing Sales for Publishers
JumpCrew is a Nashville-based vendor whose platform enables clients to drive up revenue by bringing together lead generation…