Searching the net for ROI
in many ways, search marketing — especially the introduction of paid search — saved online advertising after the…
Brands compete for app attention
When St. Martin’s Press planned to market author Janet Evanovich’s latest book, Plum Spooky, using social media wasn’t…
TV shows find boost with social networks
Social networks are playing an increasingly important role in driving the popularity of television shows and should be…
A natural education
The growing public interest in both nutrition and green issues is having a huge impact on the organic…
Omniture acquires Mercado’s site search and merchandising business
Business optimization software provider Omniture has acquired Mercado’s site search and merchandising business for $6.5 million and the…
Silverpop to integrate e-mail into social media marketing
Looking to bridge the gap between e-mail and social networking campaigns, Atlanta-based Silverpop has developed a new technology…
Machinima is a futuristic, viral option for marketers
Although still in its infancy, machinima — animated films created by using a number of different game or…
Marketing to gamers
Late last month, Microsoft unveiled a massive new ad campaign for its Xbox 360 console and its Xbox…
Social media goes global
Though Scott Monty has only been on the job for a few months, he faces a daunting task…
A foodie frenzy
These are generally trying times for print journalism. Both newspapers and consumer magazines are losing circulation — the…