Direct response becoming normalized in video game ads
Many brands are looking to leverage the passion and enthusiasm that consumers — especially males age 18–34 —…
Comments are welcome
Reviews and ratings help consumers communicate and marketers build brands, David Ward reports. When personal care retailer Bath…
An insert for every occasion
Insert media can be a cost-effective way to promote across brands, David Ward reports. For years, 1-800-Flowers.com was…
Social media presents a balancing act for marketers
After several years of marveling at the wonders of social media as a cost-effective tool for driving buzz…
Driving awareness
To get more customers into car showrooms, auto marketers have increased their focus on DM channels. David Ward…
Wells Fargo banks on virtual worlds to gather real-world interest
If you don’t think virtual worlds can mirror reality, imagine losing your cool new virtual car because you…
Fierce competition among telecom marketers
A changing landscape and new channels makes telecoms a competitive and complicated sector. David Ward shows how marketers…
Target top b-to-b sales leads
The Internet and emerging technologies are having a dramatic effect on business-to-business direct marketing, but one thing that…
Political influence
Even as Republicans and Democrats vie for the hearts and minds of voters in this important election year,…
Sell through a slump
The nationwide slump in housing has forced many home-related products and service companies to completely reevaluate their new…