David Ward
24 posts
Not business as usual
AXA Equitable Life Insurance Company has developed plenty of brand equity among both financial professionals and the public…
Credible campaigns
Few industries rely as heavily on traditional direct marketing channels as financial services, especially for lead generation and…
Window of opportunity
As one of the leading brands of bras for nursing mothers, Bravado Designs knows it has only a…
New parent marketing power
Not only does the birth of a baby trigger a flurry of new purchases of everything from disposable…