Rand McNally drives database with road show promotions accenting GPS devices
While the mobile marketer crowd is abuzz about the latest location-based marketing tools, “old-fashioned” location-based event promotions are…
Q&A: Greg Cangialosi, president and CEO, Blue Sky Factory
Greg Cangialosi, the president and CEO of Blue Sky Factory, discusses social data, security issues and split testing.…
Q&A: Paul Kemshell, cofounder, WRM Media
Paul Kemshell, cofounder of WRM Media, a global email vendor and list broker based in the UK, discusses…
Marketers see hurdle after Facebook’s social inbox ‘double opt-in’ deployed
Not many customers on the National Geographic Society ?e-mail list opt to receive mail at the new @Facebook.com…
Image issues thwart mobile e-mail plans
Marketers continue to struggle to ensure their e-mail marketing messages, images in particular, display accurately on mobile devices.…
Online advertising
Banner ads and ad networks have been around since the dawn of Internet advertising, but thanks to better…
Inbox Insider: E-mail enters 2010 in good shape
Looking back over the last year, 2009 was a big year for e-mail. The channel finally got its…
Mansell Group acquires e-mail shop WhatCounts
Mansell Group, an Atlanta-based technology marketing services company, has acquired Seattle-based e-mail marketing firm WhatCounts. Terms of the…
Data integration with sales incentives drive car sales at MileOne dealership
For car dealership network MileOne, lead generation can be tricky business. It does generate leads for consumers in…