Inbox Insider: E-mail couponing that changes in real time
Targeting plays a key role for e-mail marketers and, this week, targeting offerings have improved for small to…
Pioneer Electronics taps emotional side of viewing experience
Pioneer Electronics has debuted a new integrated ad campaign to promote the launch of its second-generation line of…
Yahoo expands its mobile reach
Yahoo is showing at this week’s CTIA show that it is ready to take advantage of the emerging…
Bullhorn shouts out to database with test
Bullhorn, a software provider for the staffing and recruiting industry, recently used e-mail marketing to increase customer engagement.…
Justice Dept. hires lawyer in Google antitrust case
The Justice Department has hired seasoned lawyer Sanford Litvack for a possible challenge to the Google Yahoo anti-trust case. The…
Inbox Insider: Signing up
Book retailer Borders has revamped its Web site to make the experience feel more like its retail stores:…
Engagement and measurement emphasized at PMA summit
Measurement and engagement were key themes that resonated through the Promotion Marketing Association’s 2008 Digital Marketing Summit today.…
Five mobile marketing musts…
…according to from Steve Siegel, VP at Hip Cricket Mobile at the PMA Digital Summit.1. Integrate mobile through…
Borders gets social online
At today’s PMA digital event lunchtime keynote, Kevin Ertell, senior VP of e-business at Borders Group, demoed the new Borders…
CollegeHumor WAP site adds ad-supported games
CollegeHumor WAP site adds ad-supported games As college students head back to school, CollegeHumor.com’s mobile WAP site got…