Facebook ads metrics to its widgets
Ever since last year when social networking giant Facebook let marketers come in and make pages, a host…
WebJet selects StrongMail
WebJet, an Australian online travel agency, has chosen e-mail marketing services firm StrongMail Systems Inc. to run its…
Inbox Insider: Google’s good name attracts spammers
Spammers are known to take advantage of a legitimate company’s good reputation. EBay, PayPal and MySpace have all…
Yahoo revamps its presence in Brazil
Yahoo Brazil relaunched its homepage, www.yahoo.com.br, on August 16. The Web site worked with São Paulo, Brazil-based marketing…
The New England Patriots ready new mobile Web site
The NFL’S New England Patriots are gearing up for football season with a new mobile Web site, created…
Web firms defend ad, privacy policies
Thirty companies, including Google, Yahoo and AOL, have responded to an August 1 letter from the US House…
USOC, Ad Council take on roids
The US Olympic Committee (USOC) and the Ad Council are capitalizing on the Olympic spirit by debuting a…
Ralph Lauren has new mobile commerce site
The Polo Ralph Lauren Corp. has launched a new mobile commerce site. The service will include a mobile…
HSBC, Pure Play Music partnership to offer students free music downloads
Financial institution HSBC has teamed up with Pure Play Music for a promotion to give students an incentive…
EEC creates Speakers Bureau for e-mail outreach
The Email Experience Council (EEC), the e-mail marketing arm of the Direct Marketing Association, has created a new…