Jaguar looks to iPhone to reach tech-savvy crowd
Luxury car brand Jaguar is expanding its mobile marketing efforts with a campaign for mobile display ads optimized for the…
Digital leads new Levi’s effort
Levi Strauss & Co. is taking a new, unbuttoned approach to marketing its jeans. Last week, the jeans…
Facebook, MySpace updates improve viral capabilities
Facebook and MySpace have both updated their sites to incorporate capabilities by which users can take their accounts…
Shoe Carnival chooses 22squared as AOR
Retail chain Shoe Carnival has selected 22squared as its agency of record, following a two-month review process. Shoe…
FTC settles CAN-SPAM dispute
Spear Systems Inc. and its officers Bruce Parker and Lisa Kimsey have settled a case brought against them…
Inbox Insider: For CAN-SPAM compliance, sooner is better
Welcome to Inbox Insider, a new column in DMNews focusing on the e-mail space. This week’s edition will…
MySpace calls Asian gamers to design games
MySpace is tapping the popularity of video games in Asia with a new contest that allows Asian developers…
VerticalResponse and Panther Express partner
E-mail marketing services firm VerticalResponse has partnered with content delivery services firm Panther Express. Under the terms…
Kmart, Warner Bros. take The Dark Knight to malls
Warner BROS. and Kmart have teamed up for a cross-brand partnership to promote the release of the new…
Trivia campaign from Ikea expands its mobile efforts
Beginning with its July 28 catalog, furniture merchant Ikea will include an insert that offers customers the opportunity…