Tourism Australia selects DDB Worldwide for global creative
Tourism Australia’s has chosen DDB Worldwide to serve as its global creative advertising agency. The appointment of DDB…
IncrediMail enters into agreement with Google
E-mail icon services firm IncrediMail has signed an agreement with to use Google as the default search engine…
National Geographic uses e-mail to measure trust
National Geographic is not just about exotic animals and world cultures. The brand is also associated with e-mail…
CAN-SPAM updates take effect
E-mail marketers are now responsible for making opting out a one-step process, as new updates to the federal…
Southwest Airlines nearing decision in new Rewards agency
Southwest Airlines is looking for a new agency to work on its Rapid Rewards loyalty program. The initial…
Omnicom opens new agency to target women
The Omnicom Group has opened a new strategic agency called G23 that will focus specifically on consulting for…
New IAB Revised Ad Unit & Rich Media Creative Guidelines
The Interactive Advertising Bureau (IAB) has put out its “Revised Ad Unitand Rich Media Creative Guidelines.” The guidelines:…
Royal Canin debuts new loyalty program with e-mail
Pet food manufacturer Royal Canin is ramping up to launch a new loyalty program in mid July that…
Georgia-Pacific selects BBDO Atlanta for marketing communications
Georgia-Pacific Gypsum LLC has named BBDO Atlanta to handle residential marketing communications for the division. With the new…
Maxim debuts dial-to-download ‘hottie’ campaign
AlphaMedia Group is running a full page house ad in the July Maxim, which encourages consumers to “call…