House looks to protect SMBs’ interests online
The US House of Representatives Small Business Committee Subcommittee on Regulations, Healthcare and Trade held a hearing to…
StubHub increases sales through improving e-mail deliverability
Online ticket marketplace StubHub has begun sending CertifiedEmail in a move to help increase its deliverability rate.…
Small e-mail M&As are big on strategy
Earlier this month, online services firm Protus acquired GOT Corporation, which counts among its divisions the Campaigner platform.…
Surf’s up on the mobile Web
With more smartphones in consumers’ pockets, mobile marketers are working to optimize their craft. Dianna Dilworth reports. …
Enfatico, WPP’s Dell agency, acquires ADPeople
Enfatico, formerly Davinci, the WPP agency that is being built to consolidate work for Dell, has acquired a…
Google debuts Ad Planner
Google has released a new media-planning tool called Ad Planner that connects advertisers with publishers. Wayne Lin, business…
Departure selects Alterian to run e-mail
Digital advertising agency Departure has tapped online marketing services firm Alterian to power its e-mail marketing. Departure,…
Datran Media acquires Top-Colleges.com
Online marketing firm Datran Media has acquired Top-Colleges.com, formerly a division of AffiliateCrew.com, for an undisclosed amount. …
HipCricket signs deal with Spanish Broadcasting Network
Mobile marketing firm HipCricket has signed an agreement with the Spanish Broadcasting System’s radio stations. According to the…
MySpace spruces up interface
Social networking giant MySpace is working with design agency Adaptive Path to revamp its looks. The site is…