Data integration with sales incentives drive car sales at MileOne dealership
For car dealership network MileOne, lead generation can be tricky business. It does generate leads for consumers in…
Brands turn to triggered e-mails to build loyalty and drive customer engagement
If you’re a member of the Virgin Atlantic Flying Club, you have probably received e-mails that confirm a booked…
Case study: Corensic Optimizes Search
Client: CorensicAgency: OptifyObjective: To incorporate data from online campaigns into lead generation profiles for the sales team Software…
Four steps to a behavior triggered e-mail program
A number of organizations have found that behavioral triggered e-mails help build customer loyalty, boost ROI and streamline marketing…
B-to-b marketers warm up leads through digital automation
For Travelex Global Business Payments, a b-to-b payment solutions company that targets corporations and mid-sized corporations globally, business…
Four tactics for flawless e-mail marketing plans
1. Determine a purpose For an effective e-mail plan, list your marketing goals, then identify which type of e-mail…
Personalized e-mails prove most effective
For Build.com, an e-commerce site that sells home improvement items, sending personalized e-mails is a great way to…
Digital marketers turn to offline channels to stimulate sales of Web-based brands
While no one argues the importance of good digital marketing programs, some marketers have turned to more traditional…
Sara Lee corn dog brand engages moms
Client: Sara LeeAgency: Launch Creative MarketingOuttake: Sara Lee gave moms the chance to win their dream home through…
Michigan cuts fall integrated tourism campaign
State tourism agency Travel Michigan has cancelled the fall portion of its 2010 “Pure Michigan” advertising campaign due…